
How Much Transparency Is Too Much?
No doubt you’ve heard about storytelling and authenticity, and how being your true self is your most powerful branding tactic. But just how open and honest

No doubt you’ve heard about storytelling and authenticity, and how being your true self is your most powerful branding tactic. But just how open and honest

When you first hung out your virtual shingle, you likely were thinking: “I can’t wait to get away from this awful job.” “I just want

Let’s face it, the last thing you want to do now that you’ve decided to finally leave the 9 to 5 job is to add more stress

It is not enough to Dream of Success. It is not even enough to set goals. The only way to truly achieve your dreams and build the

When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail? You’re not alone in that

Think about all the emails and sales pages you’ve seen just in this last week, touting a new class, product, or service. Very often marketers

Writing a “101 Tips” or “101 Ideas for…” Book This is possibly the easiest type of book you can write. Research consists of gleaning tip

When you first hung out your virtual shingle, you likely were thinking: “I can’t wait to get away from this awful job.” “I just want